01
Business model
Three perspectives assess your business model, so that not only your own view counts. You see where it holds and where something is still an assumption you have yet to back up.
For founders · Dubai and remote
Start-up coaching: test your idea before the money goes out
Before you quit, sign a lease or invest, we test your idea. Three perspectives assess the business model, a financial model works out how much money you need until it turns a profit, and you end with a business plan whose verdict is calculated from your numbers.
Who it is for
For everyone turning an idea into a business.
The coaching is for founders and start-ups: anyone about to quit, sign a lease or invest who wants to know first whether the business model, the numbers and the launch hold up. We test before the capital is committed.
02
Competition and objections
We map the competition from public sources. A simulated buyer panel surfaces the objections customers might raise. AI drafts. A person checks. You decide.
03
Numbers
A financial model works out margin, break-even and how much money you need until it turns a profit. You know the sum before you commit.
04
Business plan and launch
You end with a business plan whose verdict is calculated from your numbers, plus a launch plan. A low-cost test in the market is part of the finish.
How it works
Test first,
then found.
Before every step you know what happens and what it costs.
01First conversation
We clarify where your idea stands, what you plan and by when you have to decide — in person in Dubai or by video. Afterwards you know whether a coaching fits.
02Scope and proposal
You receive in writing what will be delivered, what is out of scope and what it costs, before you decide.
03Business model and competition
Three perspectives assess the model, the competition is mapped from public sources and a simulated buyer panel gathers objections. AI drafts. A person checks. You decide.
04Numbers and business plan
The financial model works out margin, break-even and the cash needed until the first profit. From it comes the business plan, whose verdict is calculated from your numbers.
05Test in the market
Every coaching ends with a low-cost test in the market. Whatever you want implemented afterwards, we deliver in clearly scoped blocks.
Limits
What the coaching is not.
Simulated buyers do not replace real ones — so every coaching ends with a low-cost test in the market. The verdict in the business plan is calculated from your numbers; it is no guarantee that your venture will succeed. Company formation, licences and tax questions go through licensed partners, and tax questions stay with your accountant. We prepare what you need for it — business model, numbers, plan — and make sure accounting and IT are in place from day one.
Frequently asked questions
Good to know.
Will you set up the company for me?
No. Company and licences go through licensed partners. We prepare what you need for it — business model, numbers, plan — and make sure accounting and IT are in place from day one.
Do simulated buyers replace real customers?
No. Simulated buyers do not replace real ones — so every coaching ends with a low-cost test in the market.
Can the verdict in the business plan be wrong?
The verdict is calculated from your numbers. It is not a guarantee of success but a calculation you can check and question.
Where does the coaching take place?
We hold the first conversation in person in Dubai or by video. For clients in other countries we work remotely.
What does it cost?
We clarify that in the first conversation. Before we start, you receive a written proposal with scope and costs.
The next step
Tell us about your idea.
You do not need a business plan yet. A few lines are enough.
Related topics: Test your business idea · Second company or branch in Dubai · Two-day check · Consulting and coaching in Dubai · All topics